Icebreaker

Here at 53 Degrees North we are seriously proud of our Icebreaker collection. Whether you're looking for leggings, pants, gloves, hats or tops from Icebreaker, we have it all.

An American girlfriend introduced Jeremy to Brian Brackenridge, a merino sheep farmer she’d stayed with while hitchhiking around New Zealand. Across the table, Brian threw Jeremy a prototype thermal tee-shirt made from 100% merino wool. “It felt soft and sensual, looked lustrous and was totally natural,” says Jeremy. “It was nothing like the wool I had grown up with, which was heavy and scratchy. And you could throw this stuff in the washing machine.” Jeremy, then a 24-year-old marketing graduate, wondered if he could sell enough of the prototype fabric to visit his girlfriend in the US. Working from his HQ – his bedroom – Jeremy wrote a business plan with the crazily ambitious goal of developing the world’s first merino layering system for the outdoors, and creating a global business in the process. Synthetics dominated outdoor clothing, and you could barely give merino away. “Don’t talk to me about wool. Wool is dead,” a buyer told Jeremy on his first sales call.

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